The restaurant industry and social media platforms have always had a tenuous relationship. With the advent of the message board and blog, suddenly the phrase “everyone’s a (restaurant) critic” became excruciatingly true. Next time you’re going to go out to eat, hop on your computer and Google the restaurant you’ve chosen. No matter where you’re going, - a rural truck stop diner or Jean-Georges, I guarantee there will at least be a couple dozen (if not hundreds) reviews.
I’ve heard a number of friends and peers in the industry lament the fact that “any hack with a blog” can smear a restaurant (deservedly or not) and damage its credibility, but fail to acknowledge or fully understand the enormous potential that free web-based platforms offer the restaurant industry – especially the independent operation.